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FNCE Recap: A Dietitians Rundown on the Best of FNCE 2014

I just returned from the 2014 annual Food & Nutrition Conference and Expo (FNCE) in Atlanta and I don’t know about you but I am energized!  Most people return home from this conference exhausted, but I tend to return home each year energized.  I love all the great people I met, the knowledge gained from the sessions I attended and all the new and fascinating products in the Expo hall.

Logo_FNCE

One of my favorite sessions this year was on branding, titled “Creating Fame: The Power of Branding to Elevate Your Career” presented by Yvette Quantz and Thomas Karam and moderated by Sarah Koszyk. This session was well presented and provided many take away points that I will be incorporating into my professional toolkit. The presentation focused on how to brand yourself as a dietitian, no matter the focus of your practice. The also demonstrated how two simple things, “vocal tone” and your “default look”, can determine whether someone will like/trust you within the first 10 seconds of meeting you.  This was excellent information to be reminded of since we, as dietitians, deal with patients, clients, vendors and many other groups of people on a daily basis. The session served as a great reminder of the importance of focusing on making a positive first impression.  Because we interact with so many new people on a daily basis, the first impression is key to our success. If we fail to impress, it lessens the impact of the rest of our message.

Another favorite for me this year was the expo hall. Come one, who doesn’t like a place where great food vendors and sponsors showcase their products.  This year, I especially enjoyed learning about the new natural food products on the market, and the trend of decreasing processed ingredients and additives that are currently in so many of our foods. This is a trend that dietitians have been focusing on for quite some time. It’s great to see it becoming a more mainstream trend.  While I believe there is room in a person’s diet for most foods, I also believe it is important to get back to the basics.  Because of this, it was nice see so many companies working with dietitians to produce a healthier product for consumers to choose.

For those who were able to attend the 2014 FNCE conference, I would love to hear about your favorite session(s), as well as your favorite part of the expo.  For those of you who were unable to go this year, I look forward to connecting next year in Nashville.  Finally, for those who are questioning whether it is worth it to attend FNCE in the future, I would definitely recommend it. Although it is a long weekend, I think you will be surprised at how you leave feeling more energized and excited about the future of our profession.

Talk to you soon!

Carrie

Carrie Mark NCES

 

 

 

 

Carrie Mark, MA, RD, LD

Chief Acquisitions Director

NCES, Inc.

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Turning Your Nutrition Product IDEA in to a Sellable Product

Have you created a product or written a book that you’re ready to take on to the next step? Being around so many dietitians all the time, we know that many of you have great talent, are very creative and have the drive to create a product aimed at helping people live healthier lives!

At NCES, one of our proudest reputations is that of helping dietitians create the products that they dream of creating. NCES was actually started as a way to distribute a book that had been written by a dietitian who needed an outlet for distributing her book. We have continued that tradition throughout the years as we create and select new products to bring to you at NCEScatalog.com. Roughly 35% of our current vendors are other dietitians that we are proud to work with and support.

Our production team will help no matter where you’re at in the creation process. With our team of dietitians, writers and graphic designers, we’ll help you take your idea from concept to creation. We also provide access to our extensive network of printers, illustrators, packaging specialists and much more.

Lastly, we help you with distribution through NCEScatalog.com and related media outlets. Currently, our combined social media reach is approximately 36,000 nutrition professionals.

Unlike many in this industry, whose success is based solely on selling their own products, NCES is proud to support other dietitians. From carrying products created by other dietitians, like “Super 15” and “Lipo Visuals” to helping dietitians make their dreams a reality, like we were fortunate to be able to do with “Lainy’s Polite Bite”, we love having the opportunity to work with dietitians from across the country and across different specialties.

If you have an idea you’d like to work with us on, please email Carrie Mark or give her a call today at 877.623.7266. Carrie will work with you to get started on your project right away.

I think I’ve said enough about this for one day! But, before you go, listen to what Emma Fogt has to say about it all! Emma wrote the children’s book “Lainy’s Polite Bite” and worked with NCES to turn her story in to a bookshelf worthy book that is now selling at NCEScatalog.com.

Emma Fogt Lainys Polite Bite Video Cover

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How To: Create the Perfect Nutrition Education Kit

NCES Primarily ProfessionalOur staff here at NCES are always working hard to bring together the most comprehensive catalog of nutrition education teaching tools in the industry. As part of our mission to save you time and money we have created themed nutrition education kits that include everything you would need to get started as a nutrition educator. These kits include topics like children’s nutrition, diabetes, and even basic nutrition. But, we also understand that there are times when you need to create your own kit based on the needs of your colleagues or clients. So, what goes in to creating an all-inclusive, impactful nutrition education kit?

  • Resource Books – When you’re considering venturing out in to a new presentation topic, it’s important to have a complete understanding of the topic at hand. In all of our nutrition education kits, we offer at least one professional resource book that can be used to learn more about a new concept or just to reference when necessary if you need to freshen up on a topic.
  • Visuals – Each kit needs to contain a visual that demonstrates your lesson. Posters offer an easy way to demonstrate to a group the message that you’re going to be teaching. Hands-on visuals like Glucose Wands or Test Tubes are also great for demonstrating your message. As you know from past experiences sitting through presentations, words can get lost. However, if you help your audience to visualize the message, they can more easily understand and remember.
  • Take Home Piece – As humans, we are constantly being overwhelmed with more information. Sometimes, it’s just too much to retain. However, if you include a take-home piece that your client can use at home, they will be more likely to remember your message because it can be displayed at home or work to reinforce your message. This can easily be done with a handout. Many of our NCES posters have matching handouts that accompany them. Or, you could also send home something useful like the NCES Right-Size Portion Plate for a take-home piece that your audience can actually use.
  • Follow-Up – Create a way to follow-up with your audience after your presentation. While you’ve got them listening and interested in your message, get their email address so you can follow-up with them with updated notes, further discussion or even just to check in on progress. You can follow-up with each one individually. Or, the NCES Health Beat newsletters offer 24 pre-designed newsletters chalked full of great nutrition information that you can use to continue to bring your message to your audience even after they’ve left your presentation.

A good nutrition education kit is one that is all-inclusive with everything a professional nutrition educator needs to do their job effectively. There may be some kits that require more than these essential elements. However, this is the basic guide we use when we begin creating a new kit. One thing that sets NCES apart is our on-staff dietitian that is always willing to help you choose the products that will fit your needs. Contact Us anytime for help creating the perfect nutrition education kit.

Our staff here at NCES are always working hard to bring together the most comprehensive catalog of nutrition education teaching tools in the industry. As part of our mission to save you time and money we have created themed nutrition education kits that include everything you would need to get started as a nutrition educator. These kits include topics like children’s nutrition, diabetes, and even basic nutrition. But, we also understand that there are times when you need to create your own kit based on the needs of your colleagues or clients. So, what goes in to creating an all-inclusive, impactful nutrition education kit?

  • Resource Books – When you’re considering venturing out in to a new presentation topic, it’s important to have a complete understanding of the topic at hand. In all of our nutrition education kits, we offer at least one professional resource book that can be used to learn more about a new concept or just to reference when necessary if you need to freshen up on a topic.
  • Visuals – Each kit needs to contain a visual that demonstrates your lesson. Posters offer an easy way to demonstrate to a group the message that you’re going to be teaching. Hands-on visuals like Glucose Wands or Test Tubes are also great for demonstrating your message. As you know from past experiences sitting through presentations, words can get lost. However, if you help your audience to visualize the message, they can more easily understand and remember.
  • Take Home Piece – As humans, we are constantly being overwhelmed with more information. Sometimes, it’s just too much to retain. However, if you include a take-home piece that your client can use at home, they will be more likely to remember your message because it can be displayed at home or work to reinforce your message. This can easily be done with a handout. Many of our NCES posters have matching handouts that accompany them. Or, you could also send home something useful like the NCES Right-Size Portion Plate for a take-home piece that your audience can actually use.
  • Follow-Up – Create a way to follow-up with your audience after your presentation. While you’ve got them listening and interested in your message, get their email address so you can follow-up with them with updated notes, further discussion or even just to check in on progress. You can follow-up with each one individually. Or, the NCES Health Beat newsletters offer 24 pre-designed newsletters chalked full of great nutrition information that you can use to continue to bring your message to your audience even after they’ve left your presentation.

A good nutrition education kit is one that is all-inclusive with everything a professional nutrition educator needs to do their job effectively. There may be some kits that require more than these essential elements. However, this is the basic guide we use when we begin creating a new kit. One thing that sets NCES apart is our on-staff dietitian that is always willing to help you choose the products that will fit your needs. Contact Us anytime for help creating the perfect nutrition education kit.

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Top 20 Nutrition Quotes of All Time

We all need a little motivation! And, sometimes there’s nothing better than to lean on the quotes from others who have been down the road we’re traveling. Some are funny and some are serious. But, either way, they can help us reach our goals, impart wisdom, maintain focus or just simply entertain. When it comes to health, fitness and nutrition, it seems like we’re always looking for a simple fix. So, we picked our 20 favorite quotes that encourage a healthy lifestyle. If you’re a dietitian, share these with your clients. If you’re not, simply share them with your friends and family. Either way, we hope that you’ll put them to good use to encourage yourself and those around you to live a healthy, well-balanced life!

  1. “Just imagine, how much easier our lives would be if we were born with a ‘user guide or owner’s manual’ which could tell us what to eat and how to live healthy.” ~ Erika M. Szabo
  2. “My Body Wants to Crave Healthy. I Just Need to Give it the Opportunity.” ~ Pooja Mottl
  3. “We have far more control over our health and the condition of our bodies than we ever thought possible.” ~ Mike Rabe
  4. “What if there were health food stores on every corner in the hood, instead of liquor stores!?” ~ SupaNova Slom
  5. “Food, like your money, should be working for you!” ~ Rita Deattrea Beckford M.D.
  6. “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.”  ~John F. Kennedy
  7. “Just because you’re not sick doesn’t mean you’re healthy”  ~Author Unknown
  8. “Garbage in garbage out”  ~George Fuechsel
  9. “Health is like money, we never have a true idea of its value until we lose it.”  ~Josh Billings
  10. “Take care of your body. It’s the only place you have to live.”  ~Jim Rohn
  11. “Mainstream medicine would be way different if they focused on prevention even half as much as they focused on intervention…”  ~Anonymous
  12. “To insure good health: eat lightly, breathe deeply, live moderately, cultivate cheerfulness, and maintain an interest in life.”  ~William Londen
  13. “Exercise is King, nutrition is Queen, put them together and you’ve got a kingdom.” ~Jack LaLanne
  14. “Eating right is a lifestyle. With anything in life we hit bumps in the road. Especially in the beginning it may be tough to keep up, but NEVER give up.” ~ Steady Strength
  15. “Your body doesn’t have the ability to turn garbage into a high quality product. All of your cells, muscles, skin, bones, etc. are built by the food that you supply. Choose wisely.” ~ Steady Strength
  16. “It’s not food if it arrived through the window of your car” ~ Unknown
  17. “More die in the United States of too much food than too little” ~ Unknown
  18. “We’re the country that has more food to eat than any other country in the world, & with more diets to keep us from eating it” ~ Unknown
  19. “To eat is a necessity, but to eat intelligently is an art.” ~ La Rochefoucauld
  20. “Bigger snacks mean bigger slacks.”  ~Author Unknown
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How to Choose the Best Foods for You?

In the Primarily Professional section of the NCES catalog, we focus on many topics and trends that dietitians face on a daily basis. One of those topics is how to choose the right foods for each person’s situation. The two books highlighted below are a couple that we’ve added over the last year that we think are great for dietitians and consumers alike. If neither of these fit your needs, take a minute to browse the Primarily Professional books and resources at NCEScatalog.com.

5301 The Best Things you can EatThe Best Things You Can EatIf you have always wondered what’s better, farm-raised or wild salmon, or which foods you can count on when you have an upset stomach, this book has the answers, even a few surprises. Registered Dietitian and bestselling author David Grotto draws on the latest nutritional and scientific research to assemble the most authoritative compilation of food rankings ever produced. Here are some of the useful lists you will find. 8 best foods for lowering cholesterol – Top 6 foods to control your blood pressure – 7 best foods for stopping bad breath – 5 best foods to slow down aging – Top 5 foods for numbing aches and pains – Top 5 foods to battle cold and flu – Top 8 cancer-fighting foods

 

 

5226Flavorful Fortified Food Recipes to Enrich LifeMany individuals need high calorie and high protein foods due to low body weight, diminished appetites, inability to eat adequate amounts of food, and drink enough fluids. Changes in taste and smell due to illness, side effects of medications or the aging process exacerbate the problems, resulting in decreased intake and subsequent weight loss. By providing comfort foods, care givers in the home or healthcare communities are able to create meals that satisfy even the most demanding palate, resulting in improved intake and cost savings. 

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The Ultimate Cheat Sheet on Choosing Nutrition Education Resources

We’ve all been there! You’ve got a presentation coming up or a test to prepare for and you have no idea where to begin looking for the right resources. Then, when you find them, can you be sure they’re reputable? Is the resource designed to address the problem that you’re facing? There are so many questions that pop up when it’s time to find new nutrition education resources. Just to make things a little easier, our product selection pros here at NCES have put together a few tips for selecting the best videos, handouts, posters and teaching aids.

  1. The first thing you want to be sure to check is the edition of the resource you’re considering. Is it the most recent edition? One simple way to do this is to Google the next edition to see if anything comes up. For example, if you’re looking at the Pediatric Nutrition Handbook, 7th edition on the NCES website. Google Pediatric Nutrition Handbook, 8th edition. When no matching products are found, you’ll know you have the right one. Plus, all NCES products are constantly updated with the latest edition. So, you can rest easy knowing that the resources you find in the NCES catalog and at www.NCEScatalog.com are up-to-date.
  2. Second, you’ll want to consider if the resource relates to the subject you’re interested in. If you’re presenting to an audience who are expecting to come learn about how to chase away they’re unhealthy snack cravings, you don’t want a presentation on the benefits of reading food labels. Although this topic could certainly be a part of your snacking presentation, you don’t want the entire thing to focus around food labels. Instead a presentation like “When Snack Attacks Strike”, which focuses completely on the topic at hand, would be a great fit for you.
  3. Our third tip for choosing a nutrition education resource that fits your needs perfectly is to check the reading level of the piece. Many highly researched, educational and useful handouts are written at a reading level that is too high for many to read AND understand. Did you know that the average American reads proficiently at a 7th or 8th grade level? So, be sure to choose materials that can be read and understood by all who will be using them. We recommend choosing anything at a 6th grade reading level or below.

The great thing about a comprehensive resource catalog (and website) like NCES is that all of our products have been reviewed to make sure that they meet our standards of excellence. When you order from NCES, you can be sure that everything in your package has been reviewed by our on-staff dietitian for quality, accuracy and excellence. Plus, if you ever need any assistance finding just the right product, we’re here for you! Simply send an email to info@ncescatalog.com, give us a call at 877.623.7266 or fill out the Contact Form on our website. We love helping you find the resource that is perfect for you! If you’re ready to start browsing now, be sure to check out our Primarily Professional section for a comprehensive selection of books, teaching aids, CEU’s and much more. NCES Primarily Professional

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Celebrate RD Day with a Little History

As Americans we love to celebrate. At any given point in the year we are amidst a special month, week or day set aside for awareness, commemoration or remembrance for a variety of causes, events and people. Usually I shake my head in amusement at every passing holiday but my attitude quickly changes at the start of national nutrition month. One day in March, registered dietitians get a chance at recognition and a time to shine. This year, it’s Wednesday March 13th.

Nutrition has long been regarded as an important part of human’s well-being. Over 6,000 years ago the Egyptian people believed that food was crucial to overall health. The ancient Indian and Chinese cultures used food as a form of medicine.  One of the founding fathers of medicine, Hippocrates, stated, “Let food be your medicine and medicine be your food”.  Leonardo Da Vinci compared metabolism in the human body to a candle burning. The now infamous first nutrition experiment done by the British physician, Dr. James Lind in 1747 found that limes prevented the deadly disease scurvy in sailors when included as part of their daily diet. Nutrition, however mysterious, mattered.

The science of nutrition and connection to health has been present much longer than the actual profession of dietetics. The 20th century was a time of great discovery in nutrition. The majority of vitamins and minerals integral to life were chemically isolated and named in the first several decades of the 1900s. As the science matured, the profession of dietetics broadened its reach. Dietitians were formally recognized as a profession in 1967 by the International Labour Office. And, yes, they declared the spelling “dietitian” not the nails-down-the chalkboard irritating “dietician”.

Even before the formal recognition of dietitians, the field was evolving just as fast as the nutritional breakthroughs in the early 20th century. In 1919, the first dietitian, Hallie Corsette, was hired by the US Public Health Service Divisions of Hospitals and assumed the title, “Superintendent of Dietitians”. Mrs. Corsette grew the division to include 85 dietitians whose focus was the food service operations of the Public Health Service hospitals.  World War II added more duties to the dietitian’s repertoire, including doomsday preppers and consultants.  For example, dietitians partnered with the Civil Defense Mobilization Program to protect the food supply and nourish the population if the United States were bombed. Dietitians were hired by state and local health departments to create nutrition clinics. By 1940 there was enough nutrition research available to establish the RDAs and dietitians subsequently began providing nutrition education to their clients.

As the demand for nutrition experts grew, the need for standardized education and training of dietitians became paramount. In 1974, the Academy of Nutrition and Dietetics (formerly American Dietetic Association) was recognized by the US Department of Education as the accrediting agency for dietetic internships and tasked with coordinating undergraduate programs. The responsibility of accreditation was shifted to the Commission for Accreditation in Dietetic Education (CADE) in 1994.

Registered Dietitians and the profession of dietetics is still in its infancy. Nutritional science is announcing new intricacies about the healing properties of food on a daily basis.   Treating disease with a healthy diet comes with the intrinsic benefit of prevention. Medical nutrition therapy is a powerful tool that lacks the laundry list of side effects seen in many pharmaceuticals treatments.  As registered dietitians we have every right to celebrate our leading role in combating chronic disease and translating the science into meaningful advice and guidance. Stand up and claim your day!

Lauren Pillar
Written By: 
Lauren M. Pillar RD, LDN
Public Health Nutritionist
 
Visit Lauren’s blog at
http://www.ImperfectNutritionist.com